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I used Foursquare for a few weeks now and it’s fun. It makes you want to play along and see what will happens when you go here, or there. How many points will you get and how many of your friends have been where you were is fun to keep up with too. I’ve become slightly strangely addicted to wanting to be the highest score amongst my friends so it’s like a harmless competition. Comments/tips were not necessarily helpful to me considering that I was there anyway and the tips were from so long ago. I somewhat read over them but I left several tips that I found important for that specific time I was there that could have been influential. I went to Cracker Barrel and left a tip telling people to order the sweet potato pancakes.
I don’t know how the tips are supposed to work but it would be cool if, from an advertiser/journalist perspective, if the tips could represent cash tips (like a tip jar) and for every tip you leave it’s 2 cents (like putting your 2 cents in!!), and when you accumulate an X amount of “tips” you not only get a badge, but also a bonus discount of offers at the places you left your tips on. That way it would encourage people to leave more tips for people to either purchase something specific or avoid the place, (like some comments/tips I read!!)
I would advise a professional in my field, either an advertiser or journalism professional, that if you want to utilize foursquare, you have to act fast, check-in, leave comments/tips while sharing them with either facebook or twitter or both. And also be cautious of where you are. Advertisers can use this information by learning who is going where and of the people who leave tips, what could be done with that information, improvement or promotion. For journalists, I would advise that comments on what you’re doing there and tips on the experience at the location are critical for others to read quickly and must be short and to the point, even shorter than tweets. Keep it simple.